Axfood Supplier Conference


Every year food retailer Axfood gather their partners and suppliers for a whole-day conference to communicate and discuss Axfood’s business strategies and to strengthen partner relations.

Solution / Results

Step2 has produced Axfood’s annual Supplier Conference since 2004. The format, theme, content and location for the meeting vary, but its purpose is always the same: it must offer unexpected experiences and insights into new knowledge, based on a well-thought-out storyboard and a production that is next-to-none in terms of quality, entertainment, speeches and dialogue.

Axfood want the event to be recognised as being highly professional yet with a personal touch. The overriding objective, irrespective of the programme and content of the meeting, is to boost Axfood’s leading position in the industry in terms of high-quality food, value for money and sustainability.