In 2016 Step2 was commissioned for the second year in succession to create and produce the Coca-Cola European Partners Annual Event. The event was to be held at the concert hall Annexet in Stockholm with the objective of strengthening the Coca-Cola partner network and of acknowledging the partners’ hard work and successes during the last year.
Solution / Results
Popular hostess Petra Mede brought the roof down with laughter and introduced some of the world’s best illusionists, hot popstars such as Frans and Danny, and TV personality and ballroom dance teacher Tony Irving who taught the audience how to dance. The evening show also included the ceremony for the year’s Coca-Cola European Partner Award.