Stockholm iPad Act

Mission

Stockholm Business Region asked Step2 to refresh the storytelling platform used to communicate to investors, talents and international companies the benefits of investing, working and living in Stockholm. They wanted a solution that could be used on many occasions and for various target groups.

Solution

In cooperation with high-tech magicians and illusionists Charlie Caper and Erik Rosales, we developed a totally new and unique way of communicating the Stockholm Story. Performing both live and on video, the two magicians use several iPads to make the story magically evolve, twist and move from one iPad to another.

Results

The Stockholm iPad Act was a great success attracting over a million views on YouTube the first week after being published. Over time, the YouTube viewers list subsequently grew to an incredible three million.

The video has been frequently used by Stockholm Business Region and its subsidiaries at various events and in many communications campaigns. Charlie Caper and Erik Rosales have also performed the act live at numerous shows around the world.

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Award winning

Winner of the European Excellence Awards 2012, category “International Communication”

Winner of the Digital Communication Awards 2012, category “Viral Communication”

Nominated in the category “Most creative solution” at the Swedish business event award Gyllene Hjulet 2012

Client

Stockholm Business Region

In cooperation with

Charlie Caper och Erik Rosales

Get in touch and we'll tell you more!